The best response to negativity in social media - must watch!!!!

In an attempt to increase brand awareness many companies build social media presence. Social networks enable consumers to share posts made by the product being promoted. By repeating the message, all of the users connections are able to see the message, therefore reaching more people. So social networking sites actually act as word of mouth.

But there is the other side of the coin - some users post negative comments about products. How should companies react to negative posts?

Richard Neil posted on the Bodyform's (the feminine hygene company) FB page the following (https://www.facebook.com/Bodyform/posts/10151186887359324) :

"Hi , as a man I must ask why you have lied to us for all these years . As a child I watched your advertisements with interest as to how at this wonderful time of the month that the female gets to enjoy so many things ,I felt a little jealous. I mean bike riding , rollercoasters, dancing, parachuting, why couldn't I get to enjoy this time of joy and 'blue water' and wings !! Dam my penis!! Then I got a girlfriend, was so happy and couldn't wait for this joyous adventurous time of the month to happen .....you lied !! There was no joy , no extreme sports , no blue water spilling over wings and no rocking soundtrack oh no no no. Instead I had to fight against every male urge I had to resist screaming wooaaahhhhh bodddyyyyyyfooorrrmmm bodyformed for youuuuuuu as my lady changed from the loving , gentle, normal skin coloured lady to the little girl from the exorcist with added venom and extra 360 degree head spin. Thanks for setting me up for a fall bodyform , you crafty bugger".

Bodyform's response to this snarky post is amazing:



So, if you want to acquire new customers by increasing brand awareness through social media, be prepared to come up with creative response like this. As old saying goes: "If you fail to prepare, you prepare to fail".