The importance of asking good questions in market research

As the purpose of marketing is to solve problems for customers, a good marketing plan should find out what the needs of current and potential customers.

That is to say,the result of finding is crucial to a marketing plan.That means, we should collect the information efficiently: 1.find the target of research. 2. Use the suitable channel.3. Select the information from what you got.

Especially nowadays, Internet is usually greatly used in information collection. Maybe how to select the right information is now more important than how to find the information, because the Internet is full of enormous information.

Therefore, at the very beginning of market research, especially through Internet, we should consider carefully what we want to know try to focus. That is more efficient than spending great amount of time collecting and selecting.