Tuesday, October 16, 2012

Viral Marketing in Indonesia

"Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networks and other technologies to produce increases in brand awareness or to achieve other marketing objectives through self-replicating viral processes, analogous to the spread of viruses or computer viruses."......from: http://duckduckgo.com/?q=viral+marketing

I have just remembered that in Indonesia we have one TV advertisement, Oreo, that really spread and become famous. However, it was not only Oreo get popular from this commercial advertisement, but the little "actress" also. Some of people even did joke base on the ads, with some famous people (even with president of Indonesia). In my opinion, it not just make Oreo profit but also Afika's manager which is her father.

http://ardisaverhino43.blogspot.jp/2012/02/afika-afika-afika-parodi-iklan-oreo.html

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