We learned about the importance of value in the 1st session. "Value is a central marketing concept," and "Value reflects the sum of the perceived tangible and intangible benefits and costs to customers," according to our textbook. Yes, I can understand these notion. But some questions are coming to my mind after the class.
Firstly, how can we measure the level of the value? Let's say, you can buy the Daiso's watch for 100 yen or buy a Rolex for 1 million yen. On the other hand, assume that Daiso's sales quantity is 10 thousand times as much as Rolex's. In this case, which customer value would be higher? A Rolex is 10 thousand times valued?
In addition, how can we understand the relationship between value and business at present. In other words, will you come closer to your success if you can deliver higher value to the customers? For example, one of the biggest Japanese business news this week was Softbank's takeover for its rival, eAccess. I was surprised because eAccess has been the one of the frontiers of new mobile businesses in Japan and has delivered high level of value to their customers in my opinion. But this is the reality.
I cannot find the good answer to these questions at present. Of course I know, I have to learn more and more to digest these problems.
By the way, Dr. Semmoto Sachio, the founder and the chairman of the eAccess, is one of the most famous entrepreneurs in Japan and has been the rival of Son Masayoshi, the president of Softbank. He is really energetic and enthusiastic person. You can find his words in the Prof. Sugai's book "The Six immutable Law of Mobile Business."
http://online.wsj.com/article/SB10000872396390444138104578030022601099246.html
http://dealbook.nytimes.com/2012/10/01/softbank-of-japan-to-buy-rival-eaccess-for-2-3-billion/
http://www.softbank.co.jp/en/news/press/2012/20121001_01/
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