Friday, October 19, 2012

Chinese Viral Campaign: Chongqing! Back

  Produced by Linksus Media Communication Group, the viral campaign"Chongqing! Back" resonates many Chongqingese who away from home, working in big cities like Beijing, Shanghai, or Shenzhen, or even those staying overseas. 

(Sorry, it's in Chinese...)

   Aka, the main character of the video is a "North Drifting"(means those outsiders who earning their lives in Beijing) from Chongqing who works as a advertiser. The video describes his working and living status: Having a good job; Busy in working everyday; Having homesick to Chongqing: miss parents, friends, "Huo Guo"(Hot Pot), Mahjong, Small Noodles, beautiful girls,etc. 
   However, when asked whether wants to work back in Chongqing, Aka said "Only idiots will back". Though have homesick, Aka think there are no such good work chances and conditions in Chongqing.
   Then it comes to the most moving conversation:"If there are same good chances and conditions in Chongqing, are you willing to back?" "...Then idiots won't back"...."I really want to eat Malatang(said in Chongqing dialect)"(Laughing)
   As is showed at the end of the video: "Home is where I have my career" is not as good as"My home is here, so my career is here too".
   Linksus Media, who intended to publicize its new agency in Chongqing and attract more advertisers and PRers back to Chongqing, successfully resonates the general homesick of Chongqingese out of Chongqing or even Chinese from other cities out of their hometown. Because though we live is different places, the love for hometown is almost the same for everyone.  

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