10 key predictions on the future of online marketing

Regulators will seal our legal fate

Auction based buys will capture the real value of a marketing impression

Television will cease to be the spoke of the consumer advertising wheel

We will not be buying ad space, we will be buying audiences

Facebook will become the infrastructure of branding

Everything will be connected independent of devices

Interactive channels will be the most important part of the brand/consumer relationship

Data and the social graph will play an integral role in marketing

App-based behavior will completely change consumer marketing

Pre-campaign planning will be replaced by planning during the campaign