B2B acquisition example

Metasearchers like Kayak, Priceline are probably the most famous B2B acquirers for travel industry.
Those value preposition is offering the cheapest way to fly and stay.

But do you think the price is the most important thing when you choose the flight or accommodation?

I don't, that's why I think the TripAdvisor is the better example for B2B acquisition.

My favorite source of reviewing the hotels and places, additionally you can check and book through Booking.com, Expedia.com etc.

Let's agree that the quality/price ratio more proper way to search and book the place before travelling than only price.