Lately, there are a big movement in global cloud commerce, digital rivers already saw this opportunities. They have a project with windows 8 to directly market, sell and distribute their products through Metro Style apps available in the windows store.
Digital River's App Practice provides direct-to-buyer monetization models that can help companies strengthen their customer relationships and increase the lifetime value of their buyers.
The new App Practice suite for Windows 8 Release Preview will be delivered as a part of Digital River's flagship Global Commerce(TM) enterprise system. The suite will offer a variety of monetization solutions in custom configurations - all geared to support the global sale and distribution of physical and digital goods. Some of the solutions include:
- Windows 8 Metro style shopping apps: White-labeled shopping apps that help enable online merchants to seamlessly extend product catalogs directly to their consumers via their connected devices;
- App Lifecycle Monetization: Consulting and commerce services, including subscriptions and in-app purchases, that will drive the online sale and distribution of digital and physical products;
- Free Trial and Freemium App Optimization: A marketing service that will leverage and optimize the use of free trials and freemiums to increase conversions to full-priced apps and add-on services; and
- Digital Marketing Services: Customer acquisition and retention marketing programs, such as in-app advertising, that will be used to drive online traffic, convert buyers and extend lifetime value.
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I never thought that Digital River is this big until Mr. Brent Mori gave his presentation at the eMarketing class last tuesday. My opinion is Digital River has no competitor who offers the breadth of products they can provide their clients. They provide all solutions for e-Commerce merchants and bring expertise to major world clients.
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