I would like to introduce my company, Daiwa House as a one
of the best viral marketing campaign. Daiwa House is the largest housing
construction companies in Japan with sales over 1.6trillion yen in 2011.
The feature of marketing strategy in my company is TV
Commercials.
Our commercials are like this…
(Since I found this data from YouTube, the quality of the
picture and sound are not good.）
As you can see, this commercial just focuses on the Corporate Name.
As the house is very expensive product, almost all the
customers negotiate with several housing companies. The more number of the customers
know our corporate name, the more business chance we can have. We have aired
impression CM series since 2004, and not only media but also SNS (twitter,
facebook) have talked about our company favorably.
The CM series have also had good effect on the sales, and by
looking at the result of employees’ survey, a lot of employees like the CM
series and feel the loyalty to our company.
If you don’t mind, please access our site. You can watch new CM series, DAIWA-MAN.
(I’m very sorry, but this site is Japanese version only.)
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