Thursday, October 29, 2009

Viral Marketing using the Popular Song "Shaheena"



In Sri Lanka a song named "Shaheena" relased by the popular singers "B&S" is used by Unilever-Sri Lanka to promote their brand "LUX". If you look carefully in this song "LUX" logo appears in the background. The popularity of the song is used to spread the brand name virally.

2 comments:

Kore said...

Viral Marketing using famous critics.
I am really interested in electronic devices; for example digital camera. Each manufacturer, Canon, Casio and Sony hand new products which have not been released yet to the famous camera critics to describe about the products in an electric magazine on line. Their comments as reviews have big influence on manufacturers' sales. Thus, manufactures try to not only maintain good relationship but also meet some critics' requirements to make them to write good review. I have heard of it 8 years ago from my customers. Now I knew that it was called viral marketing.

Finally, I often check the review on the on-line magazine about digital products and then make sure whether products are good or not in Kakaku.com after they release. Consequently, I am always involved in the Viral marketing.

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