With the development of social networking, the importance of social media marketing is increasingly appreciated. Recently, Emarketer website released a report which ranks social networking as one of the most important online activities,which only falls onl behind email. “This is a particularly important finding,” according to the report, “in that it suggests that these younger users have integrated social networks into their lives to such an extent that it has become a trusted resource for their decision making.”
However another survey done by Pontiflex found that 96% of online adults have shared an e-mail address while only 12% were willing to give their social network user name. According to their interpretation, "users may be more comfortable with sharing via email because of its opt in nature—and brands may need to start with that relationship with users before jumping into acquiring leads via social networking environments". This is true that people are more concerned with their privacy in social networking. To harness Social media marketing to win out in the market, costomers must gain trust from their customers by creating, delivering and communicating value, then social media can contribute more to the success of marketing.
3 comments:
I just started ‘face book’ on last Friday, and felt the view of human nature as fundamentally good from its system. Japan has a huge electronic anonymous bulletin board which is named “2ch”, and I think “2ch” is a kind of social networking. In contrast to face book, there are a lot of deceptions and ill will. But “2ch” has more strong power than any other social networking service in Japan. For example, the participants of 2ch had bought up some kind of vegetables just for their amusement. Why does anonymity has power?
I agree with the comment. Currently there are a lot of social networking websites such as a Facebook all over the world. As for facebook, may people, include me, are using real name and put pictures on your page. Although it might be safe, everybody does not know structure of the site. Therefore, we have to learn more about social networking what we always are exposing to privacy risks before using. However, I believe social networking is playing important role in not only marketing but also whole economy.
I often use SNS which specialized to my home town. Actually, it is very useful, I can understand my hometown situation which are not informed by traditional media even though I stay here IUJ.
I agree with this report that SNS is as one of the most important findings. But, some SNS don't need to disclose yourself, so there are a lot of wrong, bad and immoral information. We subscriber itself need to develop our skill to identify what is correct, what is wrong.
Post a Comment