This is relative article about inbound marketing and measuring website and inbound marketing ROI. It was written by Hubsopt and told readers how could they do and "Converting Your Visitors Into Leads". Also provide excel sheet to measure your website. Not too long but good.
http://www.staciechalmersinboundmarketing.com/Inbound-marketing-blog-for-small-business/bid/19238/Practical-Solutions-For-Measuring-Marketing-and-ROI
C.P. Chen
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