Glance Overview of Web 2.0 (Part 2 of 2)

3. Business Leverage

The use of Web 2.0 for business is most suitable for those who rely on

1) social environment;

2) customer participation;

3) shared collective intelligence (shared repository of information created by the joint participation of its users).

It also has business implications if you create business-to-consumer online resources, such as a hotel reservation site.

However, if your core business still rely on traditional method of conducting business, i.e. written contract and money changing hands, using Web 2.0 would not be very much useful.

Nevertheless, as forecasted by Forrester, there is tendency that enterprise spending on Web 2.0 will grow in the upcoming years.

Additionally, McKinsey survey result cites that fully 48% of the nearly 3,000 leading executives surveyed are actively investing in collective intelligence approaches.