During the beginning of this year, there are one ads campaign of Thai's cosmetic brand called "Oriental Princess" that promote the launch of their new make up line "Avatar". It was the talk of the town as TV ads is very interesting, but what more exciting is that the TV ads suggest audience to log on to their website for squeal interactive ads that pick up from TV ads. This ads became very popular amongst their target of young professional women and got them forward e-mail with link of brand's website to their friends. Based on women with horoscope and FengSui believe in 5 forces in our life, the product and ads revolved around the concept of explore your inner force whether you have Fire, Water, Earth, Wood, and Gold force in you and what can this suggest about you and your cosmetic needs.
You can find some design of their webpages www.orientalprincess.com/avatar on this poorly translated by google link over here. As this campaign site is pulled out already, so I have only this link from YouTube that allow some interaction at the end of the video. If you are woman seeing this, I bet you will click on at the end to find the result... This episode is called "Boy Freind" and it is about the situation when you had found out that your BF is cheating on you over ...... what will you choose to do?
Sorry that I can not find the one with English subtitle or details so the explanation has to be very long. But I would like to highlight this one as it was creative, yet prove that when you take into account of delivering right value to target, it works much better to get people talk about it!
3 comments:
(Sorry,Tirawat. Let me use this place for my posting in order to save the space of main page of blog.)
I introduce a project developed collaboratively by toy manufacture and TV program, ‘Fresh Pretty Cure’, as most efficient viral marketing campaign.
This TV program has tremendous popularity among little girls in Japan. Toy manufactures are putting their products related to the TV program, such as a special mobile phone for transformation, on the market. Every parents like me are annoyed by their daughters’ claim, ‘Papa, I must buy that!’ at every end of the TV program.
Moreover, this TV program changes its name once a year, for example, ‘Together We are Pretty Cure’,’ Together We are Pretty Cure with Max Heart’ ,‘Yes! Pretty Cure Five GO! GO!’, and now ‘Fresh Pretty Cure’. It means that parents have to buy new toys for their daughter on every change. The sales figures of toy manufactures on each programs soared to over ten billion yen.
But I cannot take it anymore….
http://www.precure-movie.com/
http://catalog.bandai.co.jp/item/4543112561510000.html
I usually use Kakaku.com when I buy something. During the class, Prof. Sugai intorduce this site, so many foreign students also already know and perhaps use this. This site provide not only lowest price of each products but also customer's review. Products official web page and CM give us only advantages. But from this site, I can gather disadvantages, comparison and practical usage. I think this site is my most favorite and useful viral marketing tool.
Seiya
I would like to introduce "tabelog" in Japan. As you know, Japanese like Nomi-kai. We usually go to drink around our offices after we finish to work. For younguest people who usually must manage Nomi-kai, "tabelog" is very useful to find good restaurant or Izakaya. The contents in "tabelog" are posted by audience so that we can check each restaurant's feedback and grade from customers.
http://r.tabelog.com/niigata/A1504/
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