This article told us deep information on e-Marketing and e-Marketing strategy. Otilia Otlacan stated 7 functions of e-Marketing which would be the base for any e-Marketing strategy. These 7 functions are formulated as follows: 2P-2C-3S (Personalisation, Privacy, Customer service, Community, Site, Security and Sales promotion)
Reading the article of David Chaffey, we will learn top 10 issues in Internet Marketing Strategy which he thought it would be considered today to have the "right touch" for customer acquisition, customer conversion and customer retention and growth. The 10 top issues are the E-marketing planning process, organising and resourcing for e-marketing, define the online value proposition (OVP), E-brand value, Setting the e-communications mix, E-mail marketing integration-Touch strategy, E-CRM, Building and exploiting customer, E-marketing automation and E-channel optimization. His thought based on the analysis on top 10 priority list of key e-retail issues in the UK.
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