Tuesday, October 20, 2009

On dis/reinternediation

The way it's explained, it seems technology is driving disintermediation with some backslides. But does technology also create intermediaries where there wasn't before? Um, "enintermediation"?

Two examples that comes to mind is http://877isoldit.com/ and http://www.seoforgoogle.com/. They are intermediaries for online auction and organic search respectively, specifically for eBay and Google. But so far I can't think of any enintermediation by technology in industries other those created by itself.... can you?

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