Wednesday, October 28, 2009

Unsuccessful viral marketing attempt

Here is the one of my favorite TV ad of Post Bank. It was considered one of best ad among the Mongolian junior and mid level managers (who have enough knowledge of English) in the banking industry and thanks Metacafe and Youtube! I hope that this ad made success to its owner!

This ad was one of the most famious anocdote when young Mongolian banking professionals meet together to drink. Even one of the commercial bank tried to copy this one but it didn’t work for Mongolian audience. Almost all TV viewers couldn’t catch the main idea and message. Initial expectation of this ad was viral marketing concept. But…it was a good lesson!


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