Although business are more using the social media networks, understanding the consumer preferences are more critical than ever.In June, ExactTarget found in its “2009 Channel Preferences Survey” that Americans’ opinions about permission marketing were changing. Respondents’ preference for e-mail and text messaging was greater than the year before, and direct mail was losing ground fast. Here we can see the complete article.
Even Web users’ increased use of social networks for written communication, they were not very open to receiving marketing messages through such sites.Therefore,using the right channel is also the crucial for marketers.
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