The Viral Marketing and the Voice weekly journal

In Myanmar,viral marketing is rarely used;but, the voice weekly journal used this approach
for their advertising. Although their method are not the same with in developed countries, their
approach is nearly the same.
This is journal has 0.3 million of audience per week and they used a method by spreading  of their unproved PDF version among the internet user.But,some important news are blank in this version. Most of the people think that it is a leakage from printing service,but the journal has actually make for advertising. The journal has spread more among the Myanmar around the world and most of them purchased final version after reading that .This is one issue spreading in Myanmar community.Most are spread by forward emails.