Blogging: A new play in your marketing game plan

“Blogging: A new play in your marketing game plan” is an interesting journal. This journal talks about blogs within the context capturing customers’ attention and trying to engage them with the company in the creation, delivery, and dissemination of marketing message. As we see that the internet has given a great contribution to businesses by transforming businesses and altering the relationship between business and customers. Customers become less interested in companies' brand messages delivered through traditional media. This journal evaluates the potential of blogs as new medium to deliver those messages from a firm perspective.