Technology is sometimes difficult and takes time to develop, but often other issues, ranging from the development of technical standards, regulations, politics, bureaucracy, and legal issues get in the way and slow its development and its availability for marketable products. Market natures of technology products are different from the traditional market. Therefore, supply and demands of the products depend on the current market technology hype in most cases. Hype (or hyperbole) is a common marketing technique in the information technology industry and other industries as well. This hype technique widely used in technology marketing and understand the market nature (demand and supply) and this hype can be generated both by companies seeking financial investment or gain from their emerging technology. Hence, better understanding of this industry is very difficult without the knowledge of hype cycle since the market is mostly controlled by the hype.
A hype cycle is a graphic representation of the maturity, adoption and business application of specific technologies. The term was coined by Gartner, an analyst/research house based in the United States that provides opinions, advice and data on the global information technology industry . Hype cycle learning video
1 comment:
This was an interesting material; however, I am not totally convinced with the concept. Only the one thing which I can tell is - "Are all the illustrated companies' evolutions the same?”. I guess not. On the other hand, I have a feeling that the hype cycle is very useful to explain the dot.com crush. How do you think?
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