Viral Marketing Immunity

Remeber how people use to trust information they see from newspaper and television? Notice how people now take them with a grain of salt, or simply tune them out completely? Marketers have turn to viral marketing as the holy grail for all their problems, numerous studies have show that VM is the most cost effective and most trusted way to promote a product or service. But isn't it too just as susceptible of being tuned out as traditional marketing? Just some food for thought http://www.ingenesist.com/general-info/what-is-viral-marketing-immunity.html