Sunday, October 11, 2009

Is Outbound marketing over?

Nowadays, with the huge applications of Internet, people say a lot of things about Inbound Marketing and its effiencies. Some people think that Outbound Marketing is over. However,traditional ways still play an important roles. According to Robert Lesser in this article, there are five types of Buyers who will be affected effectively by Outbound Marketing tools. Especially, I want to emphasis about its role in many developing countries where the information technology infrastructure has not been developed, where Internet is something very strange or even luxirious. There is not any connection between the customers and you if you choose inbound marketing tools. In my opinion, outbound marketing still have important roles for some types of customers, for some market areas & types of products.

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