All those what customer gets for his money and time are
customer value proposition. ( wikipedia.org )
This is a simple understanding of this marketing term.
What is the relationship between customer proposition attributes
( benefits ) and customer satisfaction ( need )? .
If there is any positive and direct ( inverse as well ) relationship,
This is a simple understanding of this marketing term.
What is the relationship between customer proposition attributes
( benefits ) and customer satisfaction ( need )? .
If there is any positive and direct ( inverse as well ) relationship,
we can investigate following matter.
It is may be scientifically interesting if we collect data related
to customer satisfaction from all countries over the world and
to customer satisfaction from all countries over the world and
put into a proper or systematic order by customer value
proposition attributes.
In this investigation, of course, we need numerous qualitative
In this investigation, of course, we need numerous qualitative
and quantitative data and methods of collecting data for
particular needs, and products and services.
What result we can get from this investigation related to
What result we can get from this investigation related to
development accept of all over the world ?.
Is there any relationship between economic or human development
Is there any relationship between economic or human development
of countries and customer value proposition attributes ?.
1 comment:
Based on the passage, we can see that Ganaa want to examine the correlation between customer value proposition and customer satisfaction. The hypothesis can be “there is correlation between customer value proposition and customer satisfaction”. If the finding reveals positive correlation, it means that the higher customer value proposition, the higher customer satisfaction. If the finding reveals negative correlation, it means that the higher customer value proposition, the lower customer satisfaction.
In my opinion, negative correlation is more reasonable because usually the higher customer value proposition they have the higher satisfaction standard they also have. In other word, customers who have higher customer value proposition tend to expect getting more value than those who have lower value proposition. For example, perhaps someone will be satisfied when a shopkeeper greets him or her without helping finding the expected stuffs. May be, other people will be satisfied when a shopkeeper not only greets him or her but also a shopkeeper helps him or her finding the expected stuffs.
We also have to define those two variables—customer value proposition and customer satisfaction—clearly based on literature review and previous studies, in order to develop valid and reliable measurements. For example, we may measure customer satisfaction from both product and service side. Kano Model can be used to measure customer satisfaction with product, while service quality model can be used to measure customer satisfaction with service. We can also use or modify the instruments from previous studies.
If we want to examine the correlation between customer value proposition and customer satisfaction, we can use simple regression analysis as our method because this problem involves a single metric dependent variable presumed to be related to one metric independent variable. This analysis aims to predict the change in dependent variable—customer satisfaction—in response to change in independent variable—customer value proposition (Hair et al., Multivariate Data Analysis, 7th ed.).
by Raafi, Didi
2A92A1
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