The recent T-Mobile campaign, for sure.
The diffusion of the Video shooted in Liverpool Train Station shows how Viral Marketing and Word of Mouth could be very important Marketing tools for companies. At least to help brands spread the world.
Once again, people show that they do not want to be interrupted, but entertained.
P.S. If Viral Marketing world is still not clear in your mind, have a look of this link:
It is an effective lesson by Google.
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