Who Likes to Personalize Websites?

The following forrester article talks about a survey to find out how many European online users like to personalize websites such as in weather.com, cnn, msn, etc. http://www.forrester.com/Research/Document/0,7211,43546,00.html

The result of the survey was surprising:

• only 17% of them have actually used the technology
  
• 23% did not know they could personalize websites
  
• 56% knew they could personalize it but never tried it

In order to appeal more online audiences to use this personalized tool, as well as to prevent current users from quitting, continuous improvements of its content and function are necessary.