Hello all,
I think this article is related to our next class. It showed the interactive communication is so meaningful in today business. This article shows the changes in Ads from advertising medium to two-way medium. Also, the Ads had to modernise because market place keep changing; form newspaper to E-ads. Customer loyalty decreases due to the flood of information. Moreover, the article stated about the result of lack of communication competence, the need and result of interactive marketing communication, how interactive communication turns passive Ads in to active communication, and end up with sales growth, enhance relationship, and gained loyalty. Lastly, the article provided some tricks to become effective marketing communication.
Here's the link:
http://ezinearticles.com/?Understanding-Interactive-Marketing-Communication&id=474115
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