Customer Aquisition -The viral way

Customer Aquisition -The viral way Good day E-Biz team, Bring 'em on!!! I browsed through the web trying to find out why major companies accross the globe are looking to viral marketing as the new frontier to get their message to the target market. Word of mouth marketing, as i found out, takes the lead where the orthodox methods wane. The success of word of mouth marketing anchors on the credibility, or the apparent credibility of the social media with fora like this one. I had a look into on Naome Kleins book 'No Logo.' It uncovers a betrayal of the central promises of the information age: choice, interactivity, and increased freedom. The reverence which corporations enjoyed as engines of the economy is steeply waneing - as is their protection from consumer rage through information assymetry. Word of mouth and the social media are a new and formidable force in getting produce and service information effectively accross to the target audience.A look at her video clip, though remotely related to the subject, will throuw more light on this issue.http://www.naomiklein.org/main