Tuesday, October 16, 2007

Europe's Search Engine Marketing Investment to exceed € 8 Billion in 2012

In an arcticle on Forrestor Mary Beth Kemp writes on the findings of Forrestor research. The report states that Marketers in Europe are spending € 4.5 Billion on search marketing per year and are expected in the next five years to increase this to € 8.1 Billion, an 80% increase. The report analyses the growth in internet usage and expenditure by marketers on search marketing.

http://www.forrester.com/Research/Document/0,7211,42707,00.html

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