The article is about Nielsen's most recent global survey among 26,486 internet users in 47 markets in Europe, Asia Pacific, the Americas and the Middle East on their attitudes toward thirteen types of advertising - from conventional newspaper and television ads to branded websites and consumer-generated content.
Surprisingly or not, the most traditional method of word-of-mouth remains the most trusted source (78%). Consumer opinions posted on review sites are trusted by 61% of web users, while for branded websites, this figure is 60%.
Permission based email - 49%
Search engine ads - 34%
Banner ads - 26%
Mobile text ads - 18%
Mai
2A7208
No comments:
Post a Comment