Hey fellows,

this Manuel your new e-marketing classmate writing. I found an article on the internet that revolves around a woman's dream and a man's nightmare: beauty shopping over the internet !!!!

I liked the article because I feel that this kind of shopping is not explored well enough and could easily become a blue ocean. The author provides evidence from surveys, that suggests that it would be welcome by female customers.
What intrigues me most, are the unrealized possibilities to design shopping differently, that lurk in there. My entrepreneurial thoughts have revolved about clothes shopping very often, however, not for the same reasons, some of our female classmates think about shopping.

On first sight, beauty shopping over the internet might be counterintuitive, because girls usually like to visit as many stores as possible and try on as much as they can. But hey girls, have you ever thought what it would be like, if you could just go online, check out as many things as you want, maybe even use 3D imaging and biometric data to virtually wear the clothes and then have a very exquisit selection shipped to your home or a local outlet?
Guys, have you ever thought how easy it would be if you could virtually look at clothes on your body and then make a QUICK and PAINLESS decision?

I'm very curious with what we can come up if we discuss this topic in class some day. Feel free to take a look at the report.
http://www.onlinefilefolder.com/index.php?action=getshare&type=0&user_num=57142&share_id=158532&hash=580dc43b786f4c33c9a594ecc36444a4

or if this one doesn't work try:
www.guitarrock.us/e-marketing

Greetz,
Manuel