As China's Internet market develops, so does China's Internet marketing. E-marketer found out what's hot there right now with Vincent Kobler, CEO of Shanghai-based interactive marketing agency EmporioAsia.
Although China is a bit behind the US in terms of interactive, it's really growing at a very rapid pace, and a lot of big multinational brands are seeing the need to do interactive marketing. It's also becoming more effective. They see the effectiveness of an e-mail campaign that you can track, or doing a web site where you can see various metrics.
Check out the article at: http://banners.noticiasdot.com/termometro/boletines/docs/consultoras/emarketer/2004/0404/emarketer_300404-2.pdf
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