Targeted marketing is a critical component of your marketing success. Attracting and retaining profitable customers and turning potential customers into actual customers is a huge challenge – especially when you consider the multitude of consumer data available. Whether it's business-to-business marketing or business-to-consumer marketing, you need to know your customers. By understanding the demographic characteristics, lifestyle behaviors and purchase preferences that drive your audience's decisions, you can successfully tailor your marketing strategies to reach those most likely to purchase your product or service, increase your customer loyalty and improve customer profitability.
Here is the link:
http://www.claritas.com/claritas/customer-retention.jsp
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