Tuesday, October 9, 2007

another interesting book by Thomas L. Friedman--The Lexus and the Olive Tree

When I went through all the blog articles, I found Max mentioned the book by Thomas L. Friedman named "The World is Flat". This book is very popular in China. I read this book months before and wrote an article in my blog. But here I want to introduce another book written by Thomas L. Friedman in 1999--The world is Flat:The Lexus and the Olive Tree.

Friedman has drawn on his years on the road to produce an engrossing and original look at the new international system that, more than anything else, is shaping world affairs today: globalization.

His argument can be summarized quite simply. Globalization is not just a phenomenon and not just a passing trend. It is the international system that replaced the Cold War system. Globalization is the integration of capital, technology, and information across national borders, in a way that is creating a single global market and, to some degree, a global village.
You cannot understand the morning news or know where to invest your money or think about where the world is going unless you understand this new system, which is influencing the domestic policies and international relations of virtually every country in the world today. And once you do understand the world as Friedman explains it, you'll never look at it quite the same way again.

With vivid stories and a set of original terms and concepts, Friedman shows us how to see this new system. He dramatizes the conflict of "the Lexus and the olive tree" -- the tension between the globalization system and ancient forces of culture, geography, tradition, and community. He also details the powerful backlash that globalization produces among those who feel brutalized by it, and he spells out what we all need to do to keep this system in balance.

Finding the proper balance between the Lexus and the olive tree is the great drama of the globalization era, and the ultimate theme of Friedman's challenging, provocative book -- essential reading for all who care about how the world really works.

1 comment:

Unknown said...

i also read T.L.Friedman's World is flat. actually litened, that was audio book, and i loved that. do u know whether 'the lexus and the olive tree' has audio version? if yes, where can i find it.
thanks,
buya