KFC Went Viral with Cause Marketing Campaign

In order to advertise its new product, KFC used a viral video to promote Teriyaki Boneless Wings. Viral Marketing did work in this case.

You can see the article here: "KFC goes Viral with Cause Marketing Campaign" http://promomagazine.com/interactivemarketing/news/kfc_cause_marketing_campaign_071307/

And the viral video is here: http://www.youtube.com/watch?v=i6jI8rl5MD0

Source: http://promomagazine.com/