Tuesday, October 16, 2007

Lead Generation and Customer Acquisition Techniques

Sibtain Ali Tarar
2A7202
"Without a customer, you don't have a business. You have a hobby."—Wall Street Journal

Targeted marketing is a critical component of your marketing success. Attracting and retaining profitable customers and turning potential customers into actual customers are a huge challenge – especially when you consider the multitude of consumer data available. By understanding the demographic characteristics, lifestyle behaviors and purchase preferences that drive your audience's decisions, you can successfully tailor your marketing strategies to reach those most likely to purchase your product or service, increase your customer loyalty and improve customer profitability. I searched an article on the internet which can provide you with comprehensive details of "Lead Generation and Customer Acquisition Techniques."

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