Hi guys
I want to share with you something about Co-Advertising relationship, it's one method to advertise one company's product.
It's the Co-Advertising between Bond - Casino Royale 2006 and Ford Motor Company in launching the new Bond and New Ford Mondeo. Both of 2 sides made use of this chance to advertise for their products. You can read it here: http://www.mi6.co.uk/sections/articles/bond_21_ford_mondeo.php3?t=bond21&s=bond21 (1)
Besides, in the past, many brands did seek for opportunities to make their products appear in Bond series. The article that you may like to read: The business of Bond. Here is the link: http://money.cnn.com/2002/11/21/news/james_bond/index.htm (2)
Although not all Co-advertising campaigns were successful, still, Co-advertising is truly an enormous Brand building opportunity.
Source: (1) http://www.mi6.co.uk/; (2): http://money.cnn.com/
1 comment:
co-advertising is becoming more and more popular. i have read an article that implies "Are we watching a movie or an advertisement?" -this does not mean that many ads will disturb you while watching the movie. Actually movie is highly influential and addictive. People would want to buy or use items seen from a popular movie; for example, certain cars from the James Bond movies were in demand and became cult icons.
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