- Ensure you recruit partners who have reputable web sites : If you take a shotgun approach and accept any affiliate you can quickly have your brand undermined by cowboys using unethical marketing techniques such as spamming.
- Focus on having relevant partners : Affiliate partners will be targeting the audiences you want to reach,irrelevant partners just won’t generate appropriate leads.
- Ensure your products are promoted in a compelling way : Many affiliate marketers provide affiliates with appropriate promotional collateral (copy, images. web pages etc) to ensure this happens.
- Pick an appropriate payment structure : You may want to pay affiliates for the traffic they send your way (pay per click), however this is risky and open to abuse . A better approach is to instead pay a % commission based on actual business generated. That way it’s a win-win.
excerpt from http://www.viz.co.nz/affiliate-marketing.htm
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