Wednesday, October 24, 2007

Philips Life is simple concept

Hi Everyone,
I found this cool Philips advertising web page. The concept is called "life is simple". The theme is "simplicity is technology that fits seamlessly into your life ". The site has a few targeted products and time line or product selection options to scroll through products for a particular time of day or just by product. If available there are short video clips advertising each starting with the phrases "if all we made were light bulbs, how would you ....?". After the clip plays you can get more information by clicking on the discover more link and then the screen flips. This gives you links to product detail information, the offline store selection option (if you want to shop offline) or the online selection option. The online store option searches for online retail sites (e.g Amazon.com, drugstore.com etc). If you prefer to purchase offline you can enter your postal code and product code search for stores near you.

The site is simple yet attractive and gives you links to detailed product information and options to purchase.

http://www.lifesimplified.philips.com/

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