I found a detailed article about Mobile Advertising Guidelines published by the Mobile Marketing Association (MMA). MMA has been providing thought leadership and customized for mobile industry formats, guidelines and best practices since 2003. The latest release of the Mobile Advertising Guidelines is the fourth revision and is intended to keep pace with constantly changing network speeds, handset capabilities and operator specifications. The guidelines are created collaboratively with all parties in the mobile marketing ecosystem, including operators, content providers, agencies, brands, and technology enablers.
The guidelines provide the formats, guidelines and the best practices necessary to implement mobile advertising initiatives. All parties involved in mobile advertising programs should be familiar and compliant with Mobile Advertising Guidelines and their practical implementation.
Here is the link.
http://www.mmaglobal.com/mobileadvertising.pdf
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Xu, Fangjie
1 comment:
Actually i was looking for this type of information over the internet and finally got here. Thanks for giving these helpful tips..
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