Catching Attention is the first important step in marketing. Catching attention in the world of instant and diverse information like Internet is not as easy as "just-one-click" of the mouse might sound. Retaining and developing customers loyalty in the world of choices, undisclosed identity like Internet is even more difficult. So what can help to lock in customers in this virtual world? Now, big companies are trying to put their mind into customers' mind...creating virtual reality along with their own, branded online world.
Paul Hyman, Business Week Online, have examined the issue in a recent article : http://www.businessweek.com/innovate/content/oct2007/id20071015_036882.htm
According to this analysis, the Second Life could be as much enterprise tool as marketing ploy. Examples are media companies who are enthusiastically creating these explorable online lands. Warner Bros. with T-Works to be released in 2008, a virtual destination that would bring together all the key characters from its core animated brands, including Looney Tunes, Hanna-Barbera and DC Comics. And Disney recently purchased Club Penguin site which is said to have 12 million free and paid active visitors. So
Pirates of the Caribbean will be on virtual world next month and users can participate with his/her own avatar to become real pirates on that explorable online sea.
No comments:
Post a Comment