There is a debate however, questioning whether this seemingly amateur video was really candid or well-planned by Cebu Pacific itself. Some believe that it was planned because the video started recording even before the presentation began. In addition to this, some say that the airline was just seeking publicity for its pending $580M IPO. Cebu Pacific's Vice President for Marketing denies this but says, "The timing, though, is impeccable".
Interesting video post or marketing scheme?
3 comments:
This"World's Highest Dancefloor" marketing video is soooo fun and impressive!
I cannot help making buzz and sharing with my friends.
Even George Carlin would have loved it:D
http://www.youtube.com/watch?v=GFW6NHbWX0E
Now I'm feelin' so fly like a G6.
Some companies may not love their products getting airtime in the same verse as lyrics about sipping "sizzurp," a drink made with promethazine and codeine which is popular in the hip-hop community:
Poppin' bottles in the ice, like a blizzard
When we drink we do it right gettin' slizzard
Sippin' sizzurp in my ride, like Three 6
Now I'm feelin' so fly like a G6.
http://money.cnn.com/2010/10/08/news/companies/Gulfstream_fly_G6.fortune/index.htm
Nice! I wouldn't mind travel on an airline that can deliver some fun over 30,000 feet.
Similar to Cebu, actually US Airline Southwest also do a similar thing, but instead of disco dancing, they rap through their pre-flight annoncement which is also pretty funny and cool as well.
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