I found a fun article about creative strategies for marketing “Denim Therapy”: a service that repairs jeans. Presented are four creative approaches you could take to this novel business: creating a blog buzz, using humor, using celebrity associations, or by going green.
In my opinion, using blogs is a great way to spread goodwill toward new products. The Internet is now at the forefront of fashion and culture, and it makes sense to market new trends and clothing products on popular fashion blogs.
Which choice do you think would work best for this business?
http://www.inc.com/magazine/20100301/how-to-revamp-your-marketing-plan.html
1 comment:
Hi there! I would definitely go for the second option.
- 1 - NO. I doubt there is huge blob community specific for this type of business.
- 3 - NO. Too expensive to engage with celebrities.
- 4 - NO. Will the environmental community be amazed for saving a pair of jeans?
From my adidas experience online ads are pretty effective and should be taken into account. You can even invite consumers to create their own adds...and use it as a co-creation initiative. Check this out:
http://www.youtube.com/watch?v=-x3ISMFl1T0
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