Saturday, October 23, 2010

PS3 & Wii value proposition

Do you know PS3 and Wii? PS3, Play Station3 is produced by Sony and Wii is produced by Nintendo.

PS3’ value proposition is that people can play the video game possessing the highest quality image and sound. Moreover, they can watch Blu-ray disk. On the other hand, Wii’s value position is that all human beings can be very easy to play the video game with attractive wireless controller. In fact, PS3’s specification is much better than Wii; however, the sales volume of Wii is much higher than PS3’s volume. Why? Nintendo succeeded in creating new markets, that is to say, young women and elderly people started to play video game.

Around 30 years ago, Nintendo concentrated on selling just playing cards; however, now, Nintendo is the No.1 player in home video game markets. Please watch below. This is a Nintendo’s first video game CM and origin of Japanese video game!! Sorry, this CM is only Japanese...




This CM is saying that changing from just watching TV to playing TV!

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