Thursday, October 21, 2010

Business Plan and Excecutive Summary


It is better to know what executive summary is, and it connects to a business plan.

An executive summary is an overview. The purpose of an executive summary is to summarize the key points of a document clearly for its readers, saving them time and preparing them for the upcoming content.

In business, the most common use of an executive summary is as part of a business plan. The executive summary in a business plan serves the same purposes as an executive summary in any other document; in a business plan, an executive summary also has to entice the reader to read the rest of the business plan.

For this reason, the executive summary is often called the most important part of the business plan. If it doesn't do what it’s supposed to do, the business plan will be set aside unread. We should learn this for practically.

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