A Pantene Commercial that Got Viral

http://www.youtube.com/watch?v=Um9KsrH377A

Most viral videos come and go, but this is the only one has made a lasting impression in my memory, that despite the fact more than two years have gone by since the last time I watched it, I can still vividly recall its image.

Anyways, it was a Pantene commercial in Thailand about the story of a deaf and mute girl who learns to play the violin against all odds. However, its popularity reached much beyond just Thailand. In both China and the U.S.'s online communities, which I frequently visit, this touching story created a huge wave of sensation, attracting tens of millions of viewers.

From a marketing perspective, some people have questioned its relevancy for Pantene's product line. However, if we look beyond just the immediate impact on product sales, it is clear that this campaign successfully conveyed a message regarding Pantene's brand value and the corporate social responsibility efforts by its owner Procter & Gamble.

Please enjoy. It can change your life.