The interesting thing about Viral Marketing is that most companies can't do it properly. If buzz looks fake people won't follow it... Proper Viral Marketing is that one when people don't realize that they participate in marketing campaign.
My favorite buzz is when Russian cellular company MTS bought Ukrainian company UMC and made rebranding. The new brand was egg on red background. Buzz was that huge that not only in the Internet people was talking about "egg attack" but also outside, websites started to sell t-shirts and tank tops with egg symbols and fun comments.
No comments:
Post a Comment