Friday, October 15, 2010

Kindle and Amazon's Marketing Practice

I love my kindle for the following reasons.
1. It is very light. Only 8.5 ounces, weighs less than a paperback.
2. It is very specialized for ebook reading.
3. It has very long battery life. It can last one month (four weeks) with single charging.

When Apple introduced iPad product line last year, people said that the Kindle will disappear as it is underdog to iPad in term of abundant cool features. But the Amazon differentiates its Kindle product line by creating distinct points of difference in which users want to pay great attention and value. Nowadays, the Kindle has a great competitive advantage of being the most precious ebook reader for its fans.

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