I am an avid fan of the Sengoku Era (戦国時代), a historical period in ancient Japan (1467 - 1615). The Sengoku period has been used as the setting for a myriad of books, films, anime, and video games, thus considered as an integral part of the Japanese popluar cutlure today, and also plays a significant role in foreign perceptions of the Japanese history.
Naturally, there are many commercial websites promoting Sengoku goods, mainly souvenirs or other related products. Among the many that I have seen, Sengoku Dama (http://www.sengokudama.com/) seems to be the best-run from a marketing standpoint. Compared to other similar e-marketing efforts, Sengoku Dama differentiates itself by elevating from simple web distributor of products to become a cultural advocate aimed at promoting awareness for the Era.
For instance, the website publishes extensive online contents on the history itself, while also provideing information about various Sengoku-related events such as exhibitions and lectures (sometimes organized by the company) around Japan aimed at educating people about the history. In addition, it provides planning and consultancy service to localities that want to promote their connections to the era as means for increasing tourism, thus expanding its customer base beyond just Sengoku fans.
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