Before this class to day October 22, 2010, I read back module E-Marketing session 1. According material in session 1 we learn about 4 Ps ( From the seller’s Perspective). The 4Ps consist of products, price, place, and promotion. Base on my experience in banking industries, process maybe so important, a lot of our customers do not care so much about pricing. For example; bid bond, if a company apply bid bond for tender a project, they need bid bond as soon as possible, some time they need only one hour. In the other hand banking officer must be careful to create bid bond both procedure and type. I ever conducted a small survey for several big company to know what important they need. The result of survey shows that process is more important than price, place and promotion.
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